Not every mobility trend is driven by disruption. Sometimes, the most meaningful shifts happen gradually.
Over the past year, we've seen growing demand across several markets that have been building momentum over time. While each is driven by different economic and industry factors, they all point towards changing patterns in where organisations are relocating talent, and what that means for corporate accommodation.
What began with shared services and back-office operations has expanded into strategic functions including engineering, AI, finance and executive leadership. As Global Capability Centres (GCCs) continue to grow, international organisations are relocating increasingly senior talent into the market. Microsoft's Hyderabad campus, for example, recently required around 1,200 extended-stay units to support relocating employees.
Growth is no longer concentrated in Mumbai and Bengaluru alone. Cities such as Pune, Jaipur, Coimbatore, Kochi and Vadodara are attracting increasing investment thanks to strong talent pools, improving infrastructure and competitive operating costs.
For mobility teams, this creates a familiar challenge. Demand for professionally managed accommodation is rising faster than quality supply in many of these locations, making trusted local partnerships and strong sourcing capabilities increasingly valuable.
Japan continues to strengthen its position as an attractive destination for international assignments.
The country's foreign resident population surpassed 4.12 million in 2025, reaching a new milestone. At the same time, the continued weakness of the yen has made accommodation and day-to-day living comparatively more affordable for employees relocating from markets using USD, EUR or GBP.
Demand is being supported by a broad mix of industries.
Semiconductor investment in Kumamoto and Hiroshima is driving engineering and technical assignments, while expanding AI and digital infrastructure projects in Osaka are creating additional demand for specialist talent. Tokyo remains a key hub for financial services, technology and professional services, with our latest data showing hotel ADR increasing by 6% quarter-on-quarter, the strongest growth across APAC.
Together, these factors suggest sustained demand for high-quality extended-stay accommodation across multiple regions of the country.
Cities including Hanoi, Ho Chi Minh City and Da Nang offer high-quality urban living alongside competitive operating costs, making them increasingly attractive locations for regional operations.
Industrial corridors centred around major manufacturing investments continue to generate demand for rotational engineering talent, particularly from Korean and Japanese companies. At the same time, technology firms are expanding engineering and product teams across Vietnam as part of broader regional growth strategies.
Accommodation supply is beginning to respond. Fraser Suites is expected to open its fourth property in Vietnam by the end of 2026, adding more than 400 serviced residences in Hanoi. Developments like this reflect growing confidence in the market's long-term trajectory, but demand continues to outpace professionally managed supply in many locations.
The reopening of the U.S. Embassy in Caracas in March 2026 and the gradual restoration of direct air links with the United States may signal the beginning of a more accessible operating environment for international businesses.
Interest is largely centred on the energy sector. With the world's largest proven oil reserves and significant long-term investment potential, companies including Chevron are already active in the market, while other major energy organisations are widely expected to assess opportunities as regulatory conditions evolve.
If investment gathers pace, demand for temporary accommodation and relocation support around Caracas and the Orinoco Belt could increase significantly. For mobility teams, it's a market worth monitoring as plans develop.
Each of these markets tells a different story.
India reflects the continued expansion of strategic talent hubs. Japan combines favourable economic conditions with broad-based industry investment. Vietnam continues its rise as both a manufacturing and technology centre. Venezuela represents a longer-term opportunity that may emerge as the business environment evolves.
What they have in common is a steady increase in cross-border talent movement, and a growing need for accommodation programmes that can scale alongside it.
For organisations planning ahead, understanding where demand is building can help ensure the right supplier networks and accommodation strategies are already in place when employees begin to move.
Our latest Global Accommodation Trends Report explores these markets in more detail, alongside insights from Brazil, Australia and the wider global mobility landscape.
Download it now to stay ahead of the evolving global mobility landscape.