Choosing accommodation often comes down to more than what’s listed on a property page.
Is the location convenient? Does the property work well for others? Is it somewhere people in your organisation already know and trust?
Until now, those answers have often lived outside the booking experience. You’d have to ask a colleague in a message or rely on a recommendation shared after someone’s stay.
With the new Popular Choice badge, travellers can see which properties have been frequently booked by colleagues from their organisation, helping them make decisions with an extra layer of confidence.
The Popular Choice badge gives travellers a simple way to understand which properties have already been chosen by people from their organisation.
A property with the Popular Choice badge has a track record within your organisation, which acts as a signal that it may work well for other people you may know.
That could reflect all kinds of things that aren’t always easy to capture in a property listing: a convenient location, a reliable experience, a good fit for company policies, or simply the fact that colleagues have stayed there and chosen it again.
For teams booking on behalf of someone else through our managed flows, the same insight is available on property shortlists curated by our customer success teams, helping bookers choose properties with an established track record within their organisation or programme.
Once enabled, the Popular Choice badge works automatically:
The Popular Choice badge turns your organisation’s own booking activity into useful insight for the next traveller.
It’s based on a simple idea: the people who have already stayed somewhere can be one of the best sources of information for the people choosing where to stay next.
With the Popular Choice badge, that collective experience becomes part of the product. Travellers can see which properties their colleagues are choosing without having to ask around, while booking teams can use the same insight to review shortlists. It brings word-of-mouth into the booking experience and gives organisations a simple, data-driven signal of what works well for their travellers.
Enable it from your Account Settings, or get in touch to learn more about how it can support your accommodation programme.