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'Agility is an Imperative in New Era for Innovation in Travel' x Travo Start-Up Summit

“The half-day event heard from co-founders from early-stage travel companies LuckyTrip, Alto Vita, We Road and Pinktada.

The travel industry is in a new era of innovation and businesses must be agile and adapt to changes, according to a panel of speakers at the Travolution Summit 2022.

Delegates heard from a panel of business owners who each started their business in the years leading up to the pandemic.

Vivi Cayhadi Himmel, co-founder and chief executive of global accommodation platform AltoVita, warned against utilising innovative products for the sake of it, and encouraged listeners to do what is right for the customer.

“There is a lot of innovation out there but we must pick the right innovation when it comes to our target market. We need to be careful not to just shout about a tech company and say, ‘off you go, bye’, it’s about trust, credibility and nurturing the relationship. It has to be balanced.”

READ MORE on Travolution…

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